USING GEAR TO CAPTURE THE DETAILS

When I was approached by Tall Tree Construction to make a new video, showcasing a recent build they completed, they had some details in mind. They told me to show off the room in the video. They wanted to make sure that certain aspects of the build, which they were proudest, were given their due in the video. That meant the granite table near the kitchen was shown off. The elegance of the modern chandelier needed to be evident. Finally, show the fireplace just fitting perfectly in the room.

You need to know what each piece of gear can do

Based on what they were saying, a simple real estate shoot wouldn’t work. I asked if they would agree to something more costly, which would get the point they across the audiences mind. They agreed to cost. So I brought up my electronic camera slider from. With that the slider, I can put a tighter lens on my camera and get those beautiful bokeh shots. Also, no shaky footage since the camera was locked off. I can speed up the footage and get more interesting pacing. We still used wide lens gimbal shots. Need to make sure the walk-through of the apartment is still covered. When doing something different, visually, on a shoot, make sure your basics are still covered.

It’s often said in our business that gear doesn’t matter and this is true, mostly. However when you need a particular feature or effect in your video, each piece of individual gear is made to do a particular job. Some can do more than one particular job. It’s our job as videographers/filmmakers to know what each piece of gear can do, what the drawbacks of using it (often eats up a lot of time) and what the costs are of those drawbacks.

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If you would like to book a consultation about your next project and are not sure what gear to use, book here.